Everything comes from what, locally, is called “turbiana” or “trebbiano di Lugana”, a typical wine of the territory cultivated for centuries since the Bronze Age.
Already from the second century AD the foundations were laid for what will be the success called Lugana DOC, from the bottom part of Garda Lake was born in fact the Retico wine, a production of the ancient people of the Reti.
It was defined by the emperor Augustus “Rarely drunk”.
An important development took place not earlier than the late Middle Ages thanks to the reclamation work and the increasingly widespread diffusion of new places of worship that required the production of Eucharistic wine.
The Renaissance wars did not do any more than the destruction of the vineyards with the consequent loss of progress until then.
It was only in the late 1800s that things took a different turn, with the arrival of two new pests threatening the vineyards of the Lugana region, the winemakers were forced to increase their knowledge in the care and growth of vines, resulting quality improvement.
Finally, after the end of the world wars, the organised production of Lugana Wine began, thanks to the birth of more and more farms and the increase in the demand for our fine wine, which han now become the cornerstone of the Italian wine culture.
On July 21 1967 the name “Lugana” officially took life.
The same year an important international wine competition and exposition was first held. That event has marked the evolution of the national and international wine system, contributing to make wine one of the most engaging and dynamic realities of the primary sector and took the name of “Vinitaly”.